WHY AGENCIES SHOULD INCLUDE NEWSLETTERs

IN THEIR

MEDIA BUYS

Why Agencies Should Include Newsletters in Their Media Buys  
Very small portions of online ad budgets are allocated to newsletters. In fact, media buyers often ignore them entirely, despite the fact that user engagement on social media posts is notoriously low. In a recently-published white paper titled “Why ad agencies should include newsletter in their media buys,” SmartBrief outlines the myriad benefits to newsletter advertising

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